There is nothing quite like the
In the world healthcare market there is nothing quite like the EasiRead series. These pocket books, which have education and knowledge at their very heart, are all written by medical specialists who are, without exception,experts within their field. While scientifically and medically accurate, the EasiRead series is written in understandable language so that the lay person can identify with the content. These books are used by doctors, medical students and health care workers who trust the information and guidelines contained therein.
Dynamic, up-to-the minute health care information at your finger tips
The information contained in the EasiRead series is authoritative and is constantly kept up –to-date. These pocket books cover implications of diagnosis, treatment and outcome of various medical problems, supported by explanatory photographs and diagrams. The handy pocket size of these books belies the depth of information contained within.
Empowering the Patient
The objectives of these pocket books is to empower the patient to understand physiological aspects relating to the human body. There is considerable emphasis on preventive care, while the treatment of disease is carefully covered with compassion and understanding.
Why the EasiRead series differs from other health care reading matter
Unlike most magazine articles and commercial publications, EasiRead pocket books are written by medical experts with the objective of making the latest and most dependable medical knowledge available to the man and woman in the street.In addition, the information contained in the EasiRead series is multi-layered and is detailed, comprehensive and has the impact to draw the interest of doctors, medical students and health care workers.Despite the in-depth nature of these publications, their accessibility, easy writing style and straightforward content holds considerable appeal for the lay person.
So right for the times we live in
Awareness of medical and health care issues and the desire to take responsibility for one’s well being have created a public need for this type of education. This has been noted as an important and ever increasing trend in the world health care market.
A twenty five year record within the world health care market
The EasiRead series is highly respected within the international medical and health care markets, where it is considered to provide a top level education to the public service. The company responsible for the publication of the pocket books has built up a considerable track record. In the twenty five years since their launch, these highly specialised books have been sold and distributed throughout the world.
The Editorial Panel is comprised of a distinguished panel of specialists
Founder and Worldwide
Publisher since 1989
PROFESSOR DESMOND PANTANOWITZ
BSc MBBCh FRCS FCS
Emeritus Professor of Surgery
University of the Witwatersrand Johannesburg
PROFESSOR RON BALLARD
PhD MI Biol
Retired Associate Professor Dept of Medical Microbiology and Infectious Diseases
University of the Witwatersrand and Director of the National Reference Centre for Sexually Transmitted Infections Johannesburg South Africa
Associate Director of Laboratory
Science Centre for Global Health US
Centres for Disease Control and
Prevention Atlanta GA USA
Currently part-time consultant to the World Health Organisation Geneva Switzerland
PROFESSOR LA CHAIT
MBBCh (Rand) FRCS (Edin)
FCS SA (PLAST)
Consultant Surgeon to the Plastic Surgery Department and University of the Witwatersrand
The Johannesburg Group of Teaching Hospitals
PROFESSOR FRANCO GUIDOZZI
MBBCh FRCOG FCOG
Emeritus Professor of Obstetrics and Gynaecology University of the
Chief Specialist and Academic Head of the Department of Obstetric and Gynaecology Wits Medical Faculty 2001-2015
DR DAVID PRESBURY
Former Chair of the Dermatological Society of South Africa
PROFESSOR BARRY DAVID SCHOUB
OMS MB Bch MMed MD DSc FRC Path
FCPath FRSSAf MASSAf
Former Professor and Head of the Department of Virology University of the Witwatersrand 1978-2010
Director of the National Institute of Virology 1982-2010
Executive Director of the National Institute for Communicable Diseases 2002-2010
DR MIKE STRIMLING
BSc Hons (Wits) MBBCh (Wits) FCP (SA)
Gastroenterologist Private Practice Netcare Rosebank Hospital Johannesburg
Professor & Head: Department of Urology
Sefako Makgatho Health Science University
Dr George Mukhari Academic Hospital
MB ChB (Zim), M Med (Medunsa) Urol, FCS (SA) Urol
Graduated “Cum Laude” for the Bachelor, Master and Fellowship qualifications
Health care partnerships with industry leaders
During the twenty five years since the inception of these pocket books, there has been close collaboration with leading pharmaceutical manufacturing companies who have generously supported and sponsored the series.
Distribution and Promotion
The demand for these pocket books by the medical professionals and the public has increased as their value has been recognized, resulting in additional distribution through the internet.
OUR MISSION STATEMENT
To educate and inform the medical profession and the public by producing easily accessible and trustworthy medical information in an up-to-the minute, easily understandable and highly readable format.